Okay, so this probably doesn’t need much background, but here it is:
The Wisconsin Department of Tourism pays $50,000 to a company to rip off Bacardi’s “Live Like You Mean It” ad campaign for use as the state’s motto. This after the state’s universally ignored “originality rules” campaign, which came on the heels of the state creating a note for note remake of a Supergrass song to serve as the state’s jingle in 2005. (As rappers would say, the state was “bitin’ their rhymes.”)
A friend of mine in the capitol took a break from playing online poker long enough to send me over to the Wisconsin Tourism Federation website, which contained perhaps the most apt logo imaginable given the recent troubles at the Department of Tourism:
UPDATE: I was always fond of this proposed Milwaukee slogan:
[...] H/T: Christian Schneider on WPRI [...]
Pingback by silent E speaks » Blog Archive » How About This For Our New Motto….. — March 18, 2009 @ 7:20 am
[...] (h/t: Christian Schneider) [...]
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